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rush period

[/rʌʃ ˈpɪriəd/]
nounpl: rush periods
período de pico, período de correria, horário de pico
1. A time of year or day characterized by unusually high demand, activity, or busyness
The holiday rush period is the busiest time for retail stores.
O período de pico das festas é a época mais movimentada para as lojas de varejo.
2. In universities, the period when fraternities and sororities recruit new members
During rush period, many students join Greek organizations.
Durante o período de recrutamento, muitos estudantes entram em organizações gregas.
3. A busy time in a business cycle when orders or requests surge significantly
The accounting firm experiences its rush period during tax season.
A firma de contabilidade vivencia seu período de correria durante a época de impostos.
NYC Slang
the grind; crunch time
Synonyms
peak seasonbusy seasonhigh seasoncrunch timepeak period
Antonyms
off-seasonslow periodlow seasondowntime

Regional Variations

General Brazilian
período de pico; período de correria
Most commonly used in retail and business contexts
São Paulo
horário de pico; período de movimento
Often used for traffic and transportation contexts
Rio de Janeiro
período de movimento; época de pico
Common in tourism and hospitality sectors
Portugal
período de pico; época de movimento
Standard usage similar to Brazilian Portuguese

Related Idioms & Phrases

in the thick of things
in full swing
at full throttle
the rush is on
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