1. A new or unconventional path, course, or direction that introduces novel methods or approaches
The company established an innovative route to reach emerging markets.
A empresa estabeleceu uma rota inovadora para alcançar mercados emergentes.
2. In aviation or logistics, a newly designed flight or shipping path that improves efficiency or reduces costs
The airline opened an innovative route between major European cities.
A companhia aérea abriu uma rota inovadora entre as principais cidades europeias.
3. A strategic pathway or methodology that represents a departure from traditional practices
The startup chose an innovative route for product distribution.
A startup escolheu uma rota inovadora para distribuição de produtos.