1. to change or establish new standards, procedures, or guidelines; to fundamentally alter how something is done
This startup is rewriting the rules of the tech industry.
Esta startup está reescrevendo as regras da indústria de tecnologia.
2. to break with tradition or convention; to challenge established norms
She rewrote the rules of fashion with her bold designs.
Ela reescreveu as regras da moda com seus designs ousados.