reputational damage
[/ˌrepjuˈteɪʃənəl ˈdæmɪdʒ/]
noun
dano à reputação
1. harm or injury to a person's or organization's good name, public image, or credibility
The scandal caused significant reputational damage to the company.
O escândalo causou dano significativo à reputação da empresa.
2. loss of public trust and confidence resulting from negative publicity or misconduct
The executive's arrest resulted in irreparable reputational damage.
A prisão do executivo resultou em dano irreparável à reputação.
3. negative impact on brand value and customer perception
The company faces reputational damage following the data breach.
A empresa enfrenta dano à reputação após a violação de dados.
This term has become increasingly prevalent in both Brazilian and American business discourse, particularly with the rise of social media and digital accountability. In Brazil, companies are increasingly concerned with 'dano reputacional' following corporate scandals or environmental incidents, reflecting growing corporate responsibility expectations. In the USA, 'reputational damage' is central to crisis management and PR strategies. The concept reflects modern concerns about transparency, accountability, and the rapid spread of information through digital channels.
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