repurposing
[/ˌriːˈpɜːrpəsɪŋ/]
noun, gerund/present participle
ressignificação, reutilização com novo propósito, reconversão
1. The process of finding a new use or purpose for something that was previously used for a different purpose
Repurposing old furniture is a creative way to reduce waste.
Ressignificar móveis antigos é uma forma criativa de reduzir desperdícios.
2. In business or marketing, adapting existing content, products, or strategies for new applications or audiences
The company is repurposing its social media content for different platforms.
A empresa está adaptando seu conteúdo de mídia social para diferentes plataformas.
3. Converting something from its original function to serve a different, often more beneficial function
Repurposing vacant buildings into affordable housing addresses urban needs.
Converter prédios vazios em habitação acessível atende às necessidades urbanas.
Repurposing has gained significant cultural importance in both Brazil and the USA due to growing environmental consciousness and the sustainability movement. In Brazil, it aligns with practical resourcefulness traditionally valued in the culture. In the USA, it's associated with the upcycling trend, circular economy movements, and DIY culture. The term is frequently used in creative industries, interior design, fashion, and corporate communications in both countries.
NYC Slang
repurposing has become mainstream in NYC sustainability discourse; sometimes colloquially shortened to 'repurpose' in casual conversation
Related Idioms & Phrases
give new life to something
breathe new life into something
second life
dar um novo propósito a algo
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