regular value
[ˈrɛɡjələr ˈvæljuː]
nounpl: regular values
valor regular
1. A standard or typical price, amount, or quantity that is commonly charged or used
The regular value of this subscription is $9.99 per month.
O valor regular desta assinatura é R$ 49,99 por mês.
2. In commerce, the established or standard price before any discounts or promotions are applied
The jacket's regular value is $80, but it's on sale for $50.
O valor regular da jaqueta é R$ 400, mas está à venda por R$ 250.
3. In mathematics or technical fields, a value that conforms to normal patterns or standards
The regular value of the variable remains constant throughout the calculation.
O valor regular da variável permanece constante durante todo o cálculo.
The term 'regular value' is widely used in both Brazilian and American retail contexts, particularly in advertising and e-commerce. It serves as a comparison point to justify discounts and sales. In Brazil, retailers frequently display both the 'valor regular' and promotional price to highlight savings, which is an important marketing practice.
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