recommendation programs
[/ˌrekəmenˈdeɪʃən ˈproʊɡræmz/]
nounpl: recommendation programs
programas de recomendação
1. Software systems or algorithms designed to suggest products, services, content, or actions to users based on their preferences, behavior, or similar users' patterns
Netflix uses recommendation programs to suggest movies and shows based on your viewing history.
Netflix usa programas de recomendação para sugerir filmes e séries baseado no seu histórico de visualização.
2. Formal initiatives or schemes that encourage or reward employees, customers, or users to refer or recommend others
Our company launched recommendation programs to incentivize customers who bring new clients.
Nossa empresa lançou programas de recomendação para incentivar clientes que trazem novos clientes.
3. Systems that provide personalized suggestions for decision-making in various contexts
The bank's recommendation programs help clients choose appropriate investment products.
Os programas de recomendação do banco ajudam clientes a escolher produtos de investimento apropriados.
Recommendation programs are integral to digital commerce in both Brazilian and American contexts. In Brazil, they're increasingly used by e-commerce platforms like B2W, Magazine Luiza, and Mercado Livre. In the USA, companies like Amazon, Netflix, and Spotify have made recommendation programs central to user experience. The term reflects the global influence of tech culture and the importance of data-driven personalization in modern business.
Related Idioms & Phrases
word-of-mouth recommendation programs
algorithmic recommendation programs
personalized recommendation programs
collaborative filtering in recommendation programs
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