real-time positioning
[/ˈriːəl taɪm pəˈzɪʃənɪŋ/]
nounpl: real-time positionings
posicionamento em tempo real
1. The continuous determination and display of an object's or person's location with minimal delay, typically using GPS, satellite, or wireless technologies
The delivery company uses real-time positioning to track vehicles on their routes.
A empresa de entrega usa posicionamento em tempo real para rastrear veículos em suas rotas.
2. A technology system that provides immediate geographical or spatial coordinates with near-zero latency
Real-time positioning is essential for autonomous vehicle navigation.
O posicionamento em tempo real é essencial para a navegação de veículos autônomos.
3. The process of establishing market position or brand perception instantly and continuously in response to competitor actions
The marketing team employed real-time positioning to adapt their campaign messaging.
A equipe de marketing empregou posicionamento em tempo real para adaptar suas mensagens de campanha.
This term is widely used in Brazil's growing logistics, ride-sharing, and technology sectors, particularly with companies like 99Taxis and iFood. It reflects the country's digital transformation and adoption of location-based services. In Portugal, the term is similarly used in modern tech contexts but may be less prevalent in traditional industries.
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