reader bias
[/ˈriːdər ˈbaɪəs/]
nounpl: reader biases
viés do leitor
1. The tendency of a reader to interpret text based on their own preconceptions, beliefs, experiences, and expectations rather than on what the text objectively says
Reader bias can cause people to misunderstand the author's actual message if they project their own values onto the text.
O viés do leitor pode fazer as pessoas interpretarem mal a mensagem real do autor se projetarem seus próprios valores no texto.
2. In journalism and media studies, the distortion that occurs when a reader's perspective influences their perception of the content being read
The study examined how reader bias affects the reception of news articles across different political perspectives.
O estudo examinou como o viés do leitor afeta a recepção de artigos de notícias em diferentes perspectivas políticas.
3. A cognitive phenomenon where readers unconsciously select information that confirms their existing beliefs while ignoring contradictory information
Reader bias often leads people to focus on details that support their pre-existing opinions.
O viés do leitor frequentemente leva as pessoas a se concentrarem em detalhes que apoiam suas opiniões pré-existentes.
The concept of reader bias is important in both American and Brazilian educational and academic settings, where critical reading skills are emphasized to overcome such biases. In Brazil, this term has gained prominence in media literacy discussions, particularly regarding how social media algorithms can amplify reader bias by showing people content that aligns with their preexisting beliefs.
Related Idioms & Phrases
reading between the lines
seeing what you want to see
confirmation bias in action
through the lens of one's own experience
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