1. An approach to problem-solving or decision-making that responds to events or changes after they occur, rather than anticipating them in advance
The company adopted a reactive strategy, only addressing issues as they emerged rather than planning ahead.
A empresa adotou uma estratégia reativa, abordando apenas os problemas conforme surgiam em vez de planejar com antecedência.
2. In business and management, a defensive approach focused on responding to market conditions, competitor actions, or operational challenges rather than initiating proactive change
A reactive strategy may be cost-effective in the short term but often leads to competitive disadvantage.
Uma estratégia reativa pode ser econômica no curto prazo, mas frequentemente leva a desvantagem competitiva.