rapport building
[/ræˈpɔːr ˈbɪldɪŋ/]
noun
construção de rapport
1. The process of establishing a relationship of mutual understanding, trust, and empathy between two or more people
Rapport building is essential in sales to create a connection with clients before pitching a product.
A construção de rapport é essencial em vendas para criar uma conexão com os clientes antes de apresentar um produto.
2. The practice of developing interpersonal harmony and positive communication dynamics in professional or personal contexts
The team leader focused on rapport building during the first meeting to ensure better collaboration.
O líder do time se concentrou na construção de rapport durante a primeira reunião para garantir melhor colaboração.
Rapport building is a widely recognized concept in American business culture, particularly in sales, coaching, and HR training. In Brazil, while the English term 'rapport' is commonly used in business circles, the Portuguese equivalent emphasizes the importance of 'jogo de cintura' (adaptability) and personal warmth in relationship building. The practice is considered crucial in both cultures but may be expressed differently—Americans emphasize professional networking efficiency, while Brazilians often stress genuine personal connection and informal socializing.
NYC Slang
building chemistry
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