qualitative process
[KWOL-uh-tay-tiv PROS-es]
nounpl: qualitative processes
processo qualitativo
1. A systematic method of investigation or analysis that focuses on describing qualities, characteristics, and meanings rather than numerical measurements or statistical data
The research team used a qualitative process to understand customer satisfaction through in-depth interviews.
A equipe de pesquisa utilizou um processo qualitativo para compreender a satisfação do cliente através de entrevistas em profundidade.
2. An approach to research or problem-solving that prioritizes descriptive data, narratives, and contextual understanding over quantifiable metrics
Through a qualitative process, they identified the underlying reasons for employee turnover.
Por meio de um processo qualitativo, identificaram as razões subjacentes da rotatividade de funcionários.
3. A methodology emphasizing observation, interpretation, and thematic analysis of non-numerical information
The qualitative process revealed cultural nuances that statistical analysis had missed.
O processo qualitativo revelou nuances culturais que a análise estatística havia perdido.
In Brazil, 'processo qualitativo' is widely embraced in academic research, particularly in social sciences, education, and business studies. The term reflects a growing appreciation for non-numerical forms of knowledge that capture human experience and cultural context. In the United States, qualitative processes are increasingly valued in UX research, market research, and organizational development, representing a counterbalance to data-driven quantitative approaches.
Related Idioms & Phrases
a qualitative process of elimination
qualitative process of discovery
qualitative process-driven decision making
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