qualitative opinions
[KWOL-uh-tay-tiv uh-PIN-yunz]
noun phrasepl: qualitative opinions
opiniões qualitativas
1. Subjective assessments or judgments based on the quality, nature, or characteristics of something rather than measurable quantities or numerical data
The market research team gathered qualitative opinions from focus groups about the new product design.
A equipe de pesquisa de mercado coletou opiniões qualitativas de grupos de foco sobre o design do novo produto.
2. Non-numerical evaluations that describe experiences, perceptions, or impressions rather than statistical measures
Qualitative opinions from customers revealed that the service experience was more important than price.
Opiniões qualitativas dos clientes revelaram que a experiência de atendimento era mais importante que o preço.
In Brazilian and American business cultures, qualitative opinions are increasingly valued in market research and product development as they provide deeper insights into consumer behavior and preferences beyond what numerical data alone can reveal. This reflects a broader shift toward mixed-methods research approaches in corporate decision-making.
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