1. The character or image that a person presents to the public, which may differ from their private personality
The celebrity's public persona is very different from who she really is at home.
A persona pública da celebridade é muito diferente de quem ela realmente é em casa.
2. A deliberately constructed public image or role adopted by a public figure
He carefully crafted his public persona to appeal to his target audience.
Ele cuidadosamente construiu sua persona pública para agradar seu público-alvo.