proprietary mark
[prə-ˈprī-ə-ˌter-ē ˈmärk]
nounpl: proprietary marks
marca proprietária
1. A distinctive sign, symbol, or label that indicates ownership or exclusive rights to a product, service, or brand, often used to distinguish goods from competitors
The company's proprietary mark is registered with the patent office to protect their intellectual property.
A marca proprietária da empresa está registrada no escritório de patentes para proteger sua propriedade intelectual.
2. A trademark or brand identifier that is owned exclusively by a company and cannot be used by others without permission
This software bears the developer's proprietary mark, indicating it is a licensed product.
Este software apresenta a marca proprietária do desenvolvedor, indicando que é um produto licenciado.
In both Brazilian and American business contexts, proprietary marks are crucial for brand protection and intellectual property rights. In Brazil, the INPI (Instituto Nacional da Propriedade Industrial) handles trademark registration. The concept is central to corporate identity and consumer protection in both cultures.
Related Idioms & Phrases
own one's proprietary mark - to have exclusive rights to a brand identifier
bear a proprietary mark - to display a company's exclusive symbol or identifier
register a proprietary mark - to legally protect a brand identifier
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