promote goodwill
[prəˈmoʊt ˈɡʊdˌwɪl]
verb phrase
promover boa vontade
1. to take actions designed to create or strengthen friendly and cooperative relations between individuals, groups, organizations, or nations
The company launched a charitable initiative to promote goodwill in the community.
A empresa lançou uma iniciativa beneficente para promover boa vontade na comunidade.
2. to generate positive feelings and trust through public relations or charitable activities
The ambassador's visit was designed to promote goodwill between the two countries.
A visita do embaixador foi projetada para promover boa vontade entre os dois países.
3. to establish a favorable business reputation or customer relationship through benevolent actions
By sponsoring local sports teams, the brand seeks to promote goodwill among consumers.
Ao patrocinar times locais, a marca busca promover boa vontade entre os consumidores.
In both Brazilian and American business cultures, 'promote goodwill' is a strategic concept used in corporate social responsibility, international diplomacy, and public relations. In Brazil, it often involves community initiatives and charitable work. In the USA, it's frequently associated with brand marketing and corporate philanthropy. The phrase reflects values of cooperation and positive relationship-building in professional and international contexts.
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