1. to encourage or support the practice of limiting access, membership, or participation to a select group
The luxury brand decided to promote exclusiveness by limiting production and distribution.
A marca de luxo decidiu promover exclusividade ao limitar a produção e distribuição.
2. to actively market or advertise something as being available only to a privileged few
High-end clubs promote exclusiveness to attract wealthy clientele.
Clubes sofisticados promovem exclusividade para atrair uma clientela abastada.