promote equity

[prəˈmoʊt ˈɛkwɪti]
verb phrase
promover equidade
1. to actively advance fairness and justice by removing barriers and creating equal opportunities for historically disadvantaged or marginalized groups
The company implemented new policies to promote equity in hiring practices.
A empresa implementou novas políticas para promover equidade nas práticas de contratação.
2. to take deliberate actions to ensure equal treatment and access to resources regardless of race, gender, socioeconomic status, or other characteristics
Community leaders are working to promote equity in educational opportunities.
Líderes comunitários estão trabalhando para promover equidade nas oportunidades educacionais.
This term has become increasingly prominent in both Brazilian and American social, political, and corporate discourse since the 2010s. In Brazil, 'promover equidade' is often discussed in relation to affirmative action policies and racial justice initiatives. In the USA, 'promote equity' is central to DEI (Diversity, Equity, and Inclusion) initiatives. The phrase emphasizes moving beyond simple equality to address systemic inequalities and historical injustices.
Synonyms / Sinônimos
advance fairnessfoster inclusionensure equal opportunityreduce inequalitylevel the playing field
Antonyms / Antônimos
perpetuate discriminationmaintain inequalityreinforce biasexclude marginalized groups

Regional Variations

General Brazilian
promover equidade
standard term used in educational, corporate, and governmental contexts
São Paulo
promover equidade / impulsionar igualdade
commonly used in corporate and academic settings
Rio de Janeiro
promover equidade
used similarly to general Brazilian Portuguese
Portugal
promover equidade / garantir igualdade
slightly less common term; 'garantir igualdade' preferred in some contexts

Related Words

equityinclusiondiversitysocial justiceequal opportunityfairnessaccessibility

Related Idioms & Phrases

level the playing field
give everyone a fair shake
create equal footing
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