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promote

[/prəˈmoʊt/]
verb
promover
1. to advance someone to a higher position or rank
She was promoted to manager after two years of hard work.
Ela foi promovida a gerente após dois anos de trabalho árduo.
2. to publicize or advertise a product, service, or event
The company is promoting its new smartphone through social media.
A empresa está promovendo seu novo smartphone nas redes sociais.
3. to encourage or support the development of something
Exercise promotes good health.
O exercício promove boa saúde.
4. to help organize or sponsor an event
They promote concerts and music festivals throughout the year.
Eles promovem concertos e festivais de música ao longo do ano.
NYC Slang
hype (informal, especially in marketing/promotion context)
Synonyms
advancepublicizeadvertiseencouragesupportboost
Antonyms
demotehinderdiscouragesuppress

Regional Variations

General Brazilian
promover
most common usage across Brazil
Rio de Janeiro
promover
standard usage, sometimes 'impulsionar' for figurative sense
São Paulo
promover
standard usage, business and marketing contexts common
Portugal
promover
identical usage, formal and informal contexts

Related Idioms & Phrases

promote someone up the ranks
promote a cause
promote public awareness
promote goodwill
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