progress blindness
[ˈprɒɡres ˈblaɪndnəs]
noun
cegueira para o progresso
1. A cognitive bias where individuals or organizations fail to recognize or acknowledge progress that has been made, focusing instead on remaining problems or shortcomings
The team suffered from progress blindness, unable to see how much they had accomplished despite completing most of their project goals.
O time sofria de cegueira para o progresso, incapaz de ver quanto havia realizado apesar de ter completado a maioria de seus objetivos.
2. The inability to appreciate improvements or advancements due to constantly shifting expectations or focusing on imperfections
Progress blindness prevented the company from celebrating their market share gains because they only focused on competitors ahead of them.
A cegueira para o progresso impediu a empresa de celebrar seus ganhos de participação de mercado porque apenas focava nos concorrentes à sua frente.
This term is increasingly used in Silicon Valley, startup culture, and business psychology to describe the tendency of high-achieving individuals and organizations to overlook accomplishments while fixating on remaining challenges. In Brazil, it resonates particularly in corporate and academic contexts where perfectionism and continuous improvement mindsets are prevalent. The concept relates to the hedonic treadmill effect discussed in positive psychology.
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