1. A television, radio, or digital program designed primarily to promote and sell products or services to consumers
The advertising program aired during prime time to reach the largest audience.
O programa publicitário foi exibido no horário nobre para alcançar o maior público.
2. A structured marketing campaign or promotional initiative across multiple media channels
The company launched a new advertising program to increase brand awareness.
A empresa lançou um novo programa publicitário para aumentar o reconhecimento da marca.