program bundle
[ˈproʊɡræm ˈbʌndəl]
nounpl: program bundles
pacote de programas
1. A collection of software applications or programs packaged together and sold or distributed as a single unit
The software company released a program bundle that included word processing, spreadsheet, and presentation tools.
A empresa de software lançou um pacote de programas que incluía ferramentas de processamento de texto, planilha e apresentação.
2. A set of related programs designed to work together to accomplish a specific purpose
Students received a program bundle for multimedia editing that contained video, audio, and image software.
Os estudantes receberam um pacote de programas para edição multimídia que continha software de vídeo, áudio e imagem.
3. A discounted offer combining multiple software products sold together
The program bundle was offered at a reduced price compared to buying each application separately.
O pacote de programas foi oferecido a um preço reduzido em comparação com a compra de cada aplicativo separadamente.
In both the USA and Brazil, program bundles have been a common marketing strategy since the 1990s. Microsoft Office is perhaps the most famous example globally. In Brazil, program bundles are often promoted as cost-effective solutions for businesses and educational institutions. The term is frequently used in the tech industry across both countries, though Brazilian Portuguese speakers may use the English term 'bundle' directly in informal technical discussions.
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