1. The business objective of achieving the highest possible profit or return on investment by optimizing revenue and minimizing costs
The company's primary strategy is profit maximization through cost reduction and market expansion.
A estratégia principal da empresa é a maximização de lucro através da redução de custos e expansão de mercado.
2. In economics, the goal of a firm to produce at a level where marginal revenue equals marginal cost
Profit maximization occurs when marginal revenue equals marginal cost.
A maximização de lucro ocorre quando a receita marginal iguala o custo marginal.