product-oriented development
[/ˈprɒdʌkt ˈɔːrɪentɪd dɪˈveləpmənt/]
noun
desenvolvimento orientado ao produto
1. A software development methodology that prioritizes delivering a complete, market-ready product over iterative process improvements, focusing on end-user value and business outcomes rather than internal procedures.
Our team shifted to product-oriented development to ensure we release features customers actually want.
Nossa equipe adotou desenvolvimento orientado ao produto para garantir que lançamos funcionalidades que os clientes realmente desejam.
2. An approach in business and technology where the primary goal is creating tangible products that solve specific customer problems, with emphasis on market fit and competitive advantage.
Product-oriented development enabled us to reduce time-to-market significantly.
O desenvolvimento orientado ao produto nos permitiu reduzir significativamente o tempo de lançamento no mercado.
This term emerged prominently in Brazilian tech culture post-2010s as startups and established companies adopted agile and lean methodologies. In the US tech industry, particularly in Silicon Valley and NYC, it represents a shift from traditional waterfall development toward startup-minded, customer-centric approaches. The concept emphasizes pragmatism over perfectionism, aligning with both Brazilian entrepreneurial spirit and American market-driven values.
NYC Slang
product-first approach, ship it mentality
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