product protection
[/ˈprɒdʌkt prəˈtɛkʃən/]
nounpl: product protections
proteção de produto
1. Measures and strategies implemented to safeguard a product from damage, theft, counterfeiting, or unauthorized use
The company invested in product protection to prevent counterfeiting in the market.
A empresa investiu em proteção de produto para prevenir falsificação no mercado.
2. An insurance or warranty plan that covers damage, loss, or defects of a purchased item
We offer product protection plans that cover accidental damage for up to two years.
Oferecemos planos de proteção de produto que cobrem danos acidentais por até dois anos.
3. Legal and regulatory mechanisms to protect intellectual property and prevent unauthorized reproduction
Product protection laws help manufacturers maintain brand integrity and market exclusivity.
As leis de proteção de produto ajudam os fabricantes a manter a integridade da marca e exclusividade do mercado.
In Brazil, product protection is increasingly important due to high rates of counterfeiting and informal market activities. Extended warranty and protection plans are popular retail offerings. In the USA, product protection is heavily marketed at point-of-sale and through e-commerce platforms as an add-on service. The concept reflects consumer awareness of quality assurance and risk management in both cultures.
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