product anonymity
[ˈprɒdʌkt əˈnɒnɪməti]
nounpl: product anonymities
anonimato do produto
1. The state or condition where a product's origin, manufacturer, or source is unknown, unidentified, or intentionally concealed from consumers or the market
The product anonymity of generic pharmaceuticals makes it difficult for consumers to identify the original manufacturer.
O anonimato do produto dos medicamentos genéricos dificulta que os consumidores identifiquem o fabricante original.
2. A marketing or business strategy where a product is sold or distributed without clear branding, labeling, or identification of its producer
Many retailers use product anonymity for their store-brand items to reduce costs and increase profit margins.
Muitos varejistas usam o anonimato do produto para seus itens de marca própria a fim de reduzir custos e aumentar margens de lucro.
In Brazil, product anonymity is particularly relevant in discussions about generic medicines, private-label goods in supermarkets, and consumer protection regulations. The concept gained prominence with the growth of e-commerce and counterfeit markets. In the USA, it relates to store brands and the rise of no-name generics. Both markets increasingly value transparency and traceability, making product anonymity a regulatory and consumer trust concern.
NYC Slang
no-name brand status; generic-ness
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