1. A strategic stance or approach where one takes initiative and anticipates future needs or problems rather than responding reactively
The company adopted a proactive position on environmental sustainability.
A empresa adotou uma posição proativa em relação à sustentabilidade ambiental.
2. In negotiation or conflict, an advantageous stance achieved by taking the first action or setting the agenda
By making the first offer, we gained a proactive position in the negotiations.
Ao fazer a primeira oferta, ganhamos uma posição proativa nas negociações.