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primary interest

[ˈpraɪ.mer.i ˈɪn.tər.əst]
noun phrasepl: primary interests
interesse principal
1. The main or most important concern, focus, or area of attention for a person or organization
His primary interest is in renewable energy research.
O seu interesse principal é na pesquisa de energias renováveis.
2. A financial or business stake in something that is of greatest importance or priority
The company's primary interest lies in expanding its market share.
O interesse principal da empresa está em expandir sua participação de mercado.
3. An individual's or group's main concern regarding personal welfare or benefit
Protecting the environment is her primary interest.
Proteger o meio ambiente é o seu interesse principal.
Synonyms
main interestprincipal concernprimary focuschief interestprimary concern
Antonyms
secondary interestminor interestmarginal concern

Regional Variations

General Brazilian
interesse principal
Most common usage in Brazil
São Paulo
interesse principal
Standard usage in business contexts
Portugal
interesse principal
Standard European Portuguese usage

Related Idioms & Phrases

vested interest
in one's own interest
conflicting interests
best interest
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