pricing techniques

[/ˈpraɪsɪŋ ˈtɛkniks/]
nounpl: pricing techniques
técnicas de precificação
1. Strategic methods and approaches used by businesses to determine the price of products or services to maximize profit, market share, or other business objectives
The company employed dynamic pricing techniques to adjust prices based on demand fluctuations.
A empresa utilizou técnicas de precificação dinâmica para ajustar os preços conforme as flutuações da demanda.
2. Systematic approaches to calculating and setting prices that take into account costs, competition, customer perception, and market conditions
Retail stores use various pricing techniques such as psychological pricing and penetration pricing.
As lojas de varejo usam várias técnicas de precificação, como precificação psicológica e precificação de penetração.
In Brazil, pricing techniques are increasingly sophisticated, especially in e-commerce and retail sectors, reflecting global market competition. Companies commonly adapt pricing strategies based on regional economic conditions and consumer purchasing power variations across different states. In the USA, pricing techniques are fundamental to MBA programs and business strategy discussions, with particular emphasis on data-driven and algorithm-based approaches.
Synonyms / Sinônimos
pricing strategiesprice setting methodspricing modelsvaluation methods

Regional Variations

General Brazilian
técnicas de precificação
Standard term used in business and marketing contexts
São Paulo
técnicas de preços
Simplified variant commonly used in corporate environments
Portugal
técnicas de fixação de preços
More formal European Portuguese variant
USA Business English
pricing techniques
Standard term in American business and economics

Related Words

cost-plus pricingvalue-based pricingcompetitive pricingdynamic pricingpsychological pricingskimmingpenetration pricingbundling

Related Idioms & Phrases

pricing sweet spot
race to the bottom (in pricing)
premium pricing strategy
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