price slashing
[/praɪs ˈslæʃɪŋ/]
noun
redução drástica de preços
1. the practice of reducing prices significantly, often dramatically and suddenly, to attract customers or clear inventory
The store engaged in price slashing to compete with online retailers during the holiday season.
A loja fez uma redução drástica de preços para competir com varejistas online durante a temporada de festas.
2. aggressive price reduction strategy used in marketing and sales to stimulate demand or increase market share
Price slashing is a common tactic in the electronics industry to move outdated inventory.
A redução drástica de preços é uma tática comum na indústria de eletrônicos para escoar estoque obsoleto.
Price slashing is a widely adopted retail strategy in both the USA and Brazil, particularly during seasonal sales, Black Friday, and end-of-season clearances. In Brazilian Portuguese, 'queima de preços' has a more informal, colloquial connotation often associated with aggressive street-level retail and discount stores, while 'redução drástica de preços' is more formal and used in corporate/business contexts.
NYC Slang
slashing prices / going cheap
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