price sensitivity
[/praɪs ˈsɛnsɪtɪvɪti/]
nounpl: price sensitivities
sensibilidade ao preço
1. The degree to which the demand for a product or service changes in response to changes in its price; consumer responsiveness to price fluctuations
The price sensitivity of luxury goods is typically lower than that of everyday items.
A sensibilidade ao preço de bens de luxo é tipicamente menor do que a de itens do dia a dia.
2. In marketing and economics, a measure of how much consumers will adjust their purchasing behavior based on price changes
Our market research shows high price sensitivity among budget-conscious consumers in this demographic.
Nossa pesquisa de mercado mostra alta sensibilidade ao preço entre consumidores economizadores nesta demografia.
3. The elasticity of demand; the relationship between price changes and quantity demanded
Understanding price sensitivity helps retailers optimize their pricing strategies.
Compreender a sensibilidade ao preço ajuda varejistas a otimizar suas estratégias de preços.
Price sensitivity is a key concept in both American and Brazilian business environments. In Brazil, understanding price sensitivity is particularly important due to economic variability and the significant role of pricing in consumer decision-making across different socioeconomic classes. In the USA, price sensitivity often varies by product category and consumer segment, with particular emphasis on luxury versus essential goods. The term is widely used in retail, e-commerce, and market research across both cultures.
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