prevailing preference

[prɪˈveɪlɪŋ ˈprɛfərəns]
noun phrasepl: prevailing preferences
preferência predominante
1. The most common or widely accepted choice or liking among a group of people at a particular time
The prevailing preference in the market is for sustainable products.
A preferência predominante no mercado é por produtos sustentáveis.
2. The dominant tendency or inclination that is currently most influential in a society, industry, or cultural context
The prevailing preference among millennials is for remote work options.
A preferência predominante entre os millennials é por opções de trabalho remoto.
3. The most widespread or established liking that determines choices and behaviors
Understanding the prevailing preference helps businesses tailor their offerings.
Compreender a preferência predominante ajuda as empresas a adaptar suas ofertas.
This phrase is commonly used in market research, business analysis, and social studies in both American and Brazilian contexts. In Brazil, understanding 'preferências predominantes' is crucial for consumer marketing and business strategy. In the USA, this term is frequently employed in trend analysis, polling, and cultural commentary.
Synonyms / Sinônimos
dominant preferenceprevailing tendencywidespread preferencecommon preferencegeneral inclinationmajority preference
Antonyms / Antônimos
minority preferenceunpopular choiceniche preferencemarginal preference

Regional Variations

General Brazilian Portuguese
preferência predominante
Standard translation used across Brazil
Rio de Janeiro
preferência que prevalece
Alternative phrasing sometimes used in informal contexts
São Paulo
preferência predominante; tendência prevalente
Both terms used in business and academic contexts
Portugal
preferência dominante; preferência predominante
Both forms accepted; slightly more formal usage

Related Words

preferenceprevailingtendencyinclinationconsumer preferencemarket preferencecultural trend

Related Idioms & Phrases

go with the flow (align with prevailing preferences)
the trend of the times
what's in vogue
following the crowd
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