prestige brands
[PRES-tij BRANDZ]
nounpl: prestige brands
marcas de prestígio
1. High-end, luxury consumer brands known for superior quality, exclusivity, and brand reputation that command premium prices
Prestige brands like Louis Vuitton and Mercedes-Benz dominate the luxury market.
Marcas de prestígio como Louis Vuitton e Mercedes-Benz dominam o mercado de luxo.
2. Companies that have built strong brand equity through heritage, craftsmanship, and selective distribution
Consumers are willing to pay more for prestige brands due to their perceived quality and status symbol value.
Os consumidores estão dispostos a pagar mais pelas marcas de prestígio devido ao seu valor de símbolo de status.
In Brazilian culture, prestige brands are highly valued as status symbols, particularly among the upper and upper-middle classes in São Paulo and Rio de Janeiro. The aspiration to own prestige brand products reflects both economic development and consumer culture. In the USA and NYC specifically, prestige brands are integral to fashion and lifestyle marketing, with significant cultural weight given to brand names and designer labels as indicators of social status and personal identity.
NYC Slang
high-end brands / designer brands / luxury labels
Related Idioms & Phrases
carrying a prestige brand
associated with prestige brands
invested in prestige brands
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