1. To maintain or sustain a condition of limited supply or availability of something, often deliberately to maintain value or exclusivity
The luxury brand works to preserve scarcity by limiting production runs.
A marca de luxo trabalha para preservar a escassez limitando as séries de produção.
2. To keep something in short supply intentionally to maintain high demand or market value
Collectors often preserve scarcity of rare items by keeping them off the market.
Os colecionadores frequentemente preservam a escassez de itens raros mantendo-os fora do mercado.