1. A decision or selection made primarily on the basis of individual preferences, tastes, or subjective desires rather than objective criteria
The preference-based choice of the consumer showed a clear inclination toward organic products.
A escolha baseada em preferência do consumidor mostrou uma clara inclinação para produtos orgânicos.
2. In economics and behavioral science, a selection method where an individual prioritizes their own preferences over external factors
Preference-based choice models help predict consumer behavior in marketing research.
Os modelos de escolha baseada em preferência ajudam a prever o comportamento do consumidor em pesquisa de mercado.