1. The process of defining an organization's direction, goals, and the means to achieve them over a medium to long-term period, typically 3-5 years or more.
The company's strategic planning resulted in a 25% increase in market share.
O planejamento estratégico da empresa resultou em um aumento de 25% na participação de mercado.
2. A comprehensive management tool that aligns organizational resources, objectives, and competitive advantages with market opportunities.
Strategic planning involves analyzing competitors, internal strengths, and market trends.
O planejamento estratégico envolve analisar concorrentes, forças internas e tendências de mercado.