permanent-press
[/ˈpɜːrmənənt prɛs/]
adjective
prensa permanente
1. A fabric treatment process that uses heat and chemical resins to create creases or smooth finishes that resist wrinkles and remain durable through multiple washings and wearings
These permanent-press pants are perfect for business travel because they don't wrinkle easily.
Essas calças de prensa permanente são perfeitas para viagens de negócios porque não amassam facilmente.
2. Referring to clothing or textiles that have undergone this treatment and require minimal ironing
I prefer permanent-press shirts because they save me time on laundry day.
Prefiro camisas de prensa permanente porque me poupam tempo no dia de lavar roupa.
3. A washing machine cycle designed for fabrics treated with this process
Use the permanent-press cycle for your work clothes to maintain their appearance.
Use o ciclo de prensa permanente para suas roupas de trabalho para manter sua aparência.
Permanent-press technology became popular in the United States during the 1960s-70s as a time-saving innovation for busy professionals. In Brazil, while the technology is known, natural and semi-natural fabrics remain more culturally preferred in many regions, though permanent-press items are common in business and work settings. The term reflects American consumer preferences for convenience and low-maintenance clothing.
Related Idioms & Phrases
permanent-press cycle - the washing machine setting for these fabrics
no-iron clothing - casual reference to permanent-press garments
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