permanent-press
[/ˈpɜːrmənənt prɛs/]
adjective
sem-rugas permanente
1. referring to a fabric or garment that has been chemically treated to resist wrinkles and maintain its shape after washing, requiring minimal or no ironing
This permanent-press shirt is perfect for travel because it won't wrinkle easily.
Esta camisa sem-rugas permanente é perfeita para viagens porque não amassa facilmente.
2. a washing machine cycle designed to wash and dry clothes in a way that minimizes wrinkles in permanent-press fabrics
Use the permanent-press cycle on your washing machine for these synthetic blends.
Use o ciclo sem-rugas permanente na sua máquina de lavar para essas misturas sintéticas.
Permanent-press technology became popular in the United States during the 1960s-1970s as synthetic fabrics and convenient home care increased. It remains highly valued in Brazilian urban culture where busy professionals seek low-maintenance clothing options. The term reflects American consumer preferences for convenience and time-saving household solutions, though it is less commonly discussed in traditional Portuguese usage.
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