permanent wave
[/ˈpɜːrmənənt weɪv/]
nounpl: permanent waves
permanente
1. A chemical treatment applied to hair to create long-lasting waves or curls that remain in the hair until new hair grows
She got a permanent wave at the salon last week and her hair looks beautifully curled.
Ela fez uma permanente no salão semana passada e seu cabelo ficou lindamente ondulado.
2. The resulting wave or curl pattern produced by this chemical treatment
The permanent wave gave her straight hair a glamorous wavy texture.
A permanente deu ao seu cabelo liso uma textura ondulada glamourosa.
Permanent waves were extremely popular from the 1920s through the 1980s, particularly among women seeking glamorous, long-lasting curls. While less common today due to modern styling alternatives and concerns about hair damage, the treatment remains available in salons worldwide. In Brazil and Portuguese-speaking countries, 'permanente' is the standard beauty industry term. The treatment represents a significant investment in hair styling and maintenance, often associated with special occasions or personal grooming standards.
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