performative inclusion
[/pərˈfɔrmətɪv ɪnˈkluːʒən/]
nounpl: performative inclusions
inclusão performática
1. The practice of making superficial or symbolic gestures toward inclusion, diversity, or social justice without implementing meaningful systemic change or addressing underlying inequalities
The company's performative inclusion during Pride Month consisted of changing their logo but refusing to support LGBTQ+ employee benefits.
A inclusão performática da empresa durante o Mês do Orgulho consistiu em mudar seu logotipo, mas se recusar a apoiar benefícios para funcionários LGBTQ+.
2. Actions or statements that create the appearance of supporting marginalized groups primarily for public relations purposes rather than genuine commitment
Critics argued that the diversity statement was mere performative inclusion without concrete policy changes.
Críticos argumentaram que a declaração de diversidade era apenas inclusão performática sem mudanças políticas concretas.
This term emerged prominently in both American and Brazilian discourse during the 2010s-2020s, particularly following movements like Black Lives Matter and increased social media activism. In Brazil, the concept resonates strongly in discussions about racial inequality and corporate diversity initiatives. The term is often used critically in academic, activist, and corporate contexts to call out insincere or superficial efforts at social inclusion. In the USA, it has become part of mainstream social justice vocabulary, while in Brazil it's increasingly used in corporate accountability discussions and activist spaces.
NYC Slang
doing the bare minimum for clout
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