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peak viewing time

[/piːk ˈvjuːɪŋ taɪm/]
nounpl: peak viewing times
horário de pico de audiência
1. The time period during which the largest audience is watching television or streaming content
Advertisers pay premium rates for commercials during peak viewing time.
Os anunciantes pagam taxas premium por anúncios durante o horário de pico de audiência.
2. The period when viewership numbers reach their highest levels
The network scheduled the season finale during peak viewing time to maximize viewership.
A emissora agendou o final da temporada no horário de pico de audiência para maximizar a audiência.
Synonyms
prime timeprime viewing hourspeak hourshorário nobre
Antonyms
off-peak hourslow viewership timehorário de baixa audiência

Regional Variations

General Brazilian
horário de pico de audiência
Standard usage in Brazilian media and broadcasting
São Paulo
horário nobre
Common term used by São Paulo media outlets
Rio de Janeiro
hora de maior audiência
Alternative formulation used in Rio broadcasting
Portugal
horário de maior audiência
Standard Portuguese usage; 'horário nobre' also acceptable

Related Idioms & Phrases

during prime time
in the prime slot
golden time for advertisers
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