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peak time

[/piːk taɪm/]
nounpl: peak times
horário de pico
1. The busiest or most congested period during a day, typically when demand for services or resources is at its highest
Public transportation is always crowded during peak time in the morning.
O transporte público está sempre cheio durante o horário de pico pela manhã.
2. The time period when television or radio viewership/listenership is highest, usually in the evening
Advertisers pay more for commercials during peak time slots.
Os anunciantes pagam mais pelos espaços publicitários no horário de pico.
3. The period of maximum activity, performance, or success
The singer is at her peak time in her career.
A cantora está no auge de sua carreira.
NYC Slang
rush hour; when things are crazy busy
Synonyms
rush hourprime timebusy timepeak hours
Antonyms
off-peak timeslack timelow-traffic period

Regional Variations

General Brazilian
horário de pico
Most common usage in Brazilian Portuguese
São Paulo
hora de pico
Alternative common usage in São Paulo
Rio de Janeiro
horário de pico
Standard usage
Portugal
hora de ponta
Preferred term in European Portuguese

Related Idioms & Phrases

in the peak of the season
at peak capacity
peak performance
past one's peak
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