1. A business or organizational approach where multiple strategies, plans, or initiatives are implemented simultaneously with partial overlap in objectives, resources, or execution
The company adopted an overlapping strategy by combining digital marketing with traditional advertising to reach a broader audience.
A empresa adotou uma estratégia sobreposta combinando marketing digital com publicidade tradicional para alcançar um público mais amplo.
2. A tactical approach in competitive contexts where different methods or plans share common elements or timeframes to maximize efficiency and coverage
The military used an overlapping strategy with coordinated air and ground operations.
O exército utilizou uma estratégia sobreposta com operações aéreas e terrestres coordenadas.