outbound linking
[ˈaʊtbaʊnd ˈlɪŋkɪŋ]
noun
linkagem de saída
1. The practice of linking from one's own website or webpage to external websites or webpages
Effective outbound linking improves SEO and provides value to readers by directing them to authoritative sources.
A linkagem de saída eficaz melhora o SEO e oferece valor aos leitores, direcionando-os para fontes confiáveis.
2. In digital marketing, the insertion of hyperlinks pointing to other domains or websites from your content
The content strategy included outbound linking to industry leaders and relevant research papers.
A estratégia de conteúdo incluía linkagem de saída para líderes da indústria e artigos de pesquisa relevantes.
This is primarily technical jargon used in digital marketing, SEO, and web development contexts. Both Brazil and Portugal have adopted similar terminology, though Portugal tends to use more literal translations. The practice is highly valued in modern content marketing as it demonstrates expertise and provides readers with pathways to authoritative external resources, making it an important component of contemporary web strategies.
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