ostensible merit

[/ɒˈstɛnsɪbəl ˈmɛrɪt/]
noun phrasepl: ostensible merits
mérito aparente
1. A quality, achievement, or qualification that appears to be valuable or worthy but may not be genuine or deserving upon closer examination
The candidate's ostensible merit in his resume was undermined when his actual experience was questioned during the interview.
O mérito aparente do candidato em seu currículo foi questionado quando sua experiência real foi examinada durante a entrevista.
2. A seemingly legitimate reason or qualification that masks underlying deficiencies or dishonesty
The project was approved on its ostensible merit, but later investigations revealed fundamental flaws in the proposal.
O projeto foi aprovado por seu mérito aparente, mas investigações posteriores revelaram falhas fundamentais na proposta.
This phrase is commonly used in Brazilian professional and academic contexts when discussing hiring practices, academic credentials, or project evaluations where initial impressions or qualifications may not reflect actual competence. In the USA, it's often used in legal and corporate settings to describe qualifications that appear valid but require deeper scrutiny. The concept reflects skepticism toward superficial assessments and the importance of due diligence.
NYC Slang
looks good on paper / all hat, no cattle (alternative)
Synonyms / Sinônimos
apparent meritsuperficial worthseeming valuesurface qualityprima facie merit
Antonyms / Antônimos
genuine meritreal worthsubstantive valueintrinsic qualitytrue excellence

Regional Variations

General Brazilian Portuguese
mérito aparente
Standard translation used in academic and professional contexts
São Paulo
mérito aparente / valor de fachada
More direct, business-oriented usage common in corporate environments
Rio de Janeiro
mérito aparente / qualidade de superfície
Casual and formal contexts both use this term
Portugal
mérito aparente / qualidade aparente
Similar usage but often with emphasis on deceptiveness

Related Words

ostensiblemeritapparentgenuinecredibilitylegitimacy

Related Idioms & Phrases

judge by appearances
take at face value
all that glitters is not gold
wear a false front
surface appeal
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