on-brand message
[ɑn-brænd ˈmɛsɪdʒ]
nounpl: on-brand messages
mensagem alinhada à marca
1. A communication or statement that is consistent with a company's or individual's established brand identity, values, and public image
The company's new advertising campaign is an on-brand message that reinforces their commitment to sustainability.
A nova campanha publicitária da empresa é uma mensagem alinhada à marca que reforça seu compromisso com a sustentabilidade.
2. Any message or content that reflects and reinforces the core characteristics, tone, and values associated with a brand
Using humor in their posts is an on-brand message for this tech startup known for its playful culture.
Usar humor em suas postagens é uma mensagem alinhada à marca para esta startup de tecnologia conhecida por sua cultura descontraída.
This term is heavily used in contemporary marketing and social media management, particularly in the USA and increasingly in Brazil's corporate sector. In Brazil, especially among younger professionals and tech companies in São Paulo, the English term 'on-brand' is often used directly alongside Portuguese translations. The concept reflects modern brand management philosophy emphasizing consistency across all communications and touchpoints.
NYC Slang
staying on-brand / keeping it real / on message
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →