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official launch

[/əˈfɪʃəl lɔːntʃ/]
nounpl: official launches
lançamento oficial
1. The formal public introduction or release of a product, service, event, or initiative by an organization or company
The official launch of the new smartphone was attended by thousands of customers.
O lançamento oficial do novo smartphone foi assistido por milhares de clientes.
2. A ceremonial or formal beginning of an operation, project, or program
The official launch of the space mission was scheduled for next month.
O lançamento oficial da missão espacial foi marcado para o próximo mês.
Synonyms
formal launchpublic releasedebutpremiereinaugurationintroduction
Antonyms
soft launchbeta releaseunofficial releasecancellation

Regional Variations

General Brazilian
lançamento oficial
most common term used throughout Brazil
São Paulo
lançamento oficial
standard usage in business and technology sectors
Portugal
lançamento oficial
equivalent term used in European Portuguese

Related Idioms & Phrases

kick off the official launch
mark the official launch
at the official launch
ahead of the official launch
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