noun/adjectivemasculinepl: objetivos (plural form)
objectives, goals, aims
1. Things that one's efforts or actions are intended to accomplish; targets or goals to be achieved
The company's main objectives are to increase sales and improve customer satisfaction.
Os objetivos principais da empresa são aumentar as vendas e melhorar a satisfação do cliente.
2. Adjective form: aimed at or intended to achieve a particular purpose; not influenced by personal feelings or opinions
We need to maintain an objective perspective on this issue.
Precisamos manter uma perspectiva objetiva sobre esta questão.
3. In optics, a lens or system of lenses in an optical instrument that is closest to the object being viewed
The telescope's objective lens determines the quality of the image.
A lente objetiva do telescópio determina a qualidade da imagem.
In Brazilian business culture, 'objetivos' are central to corporate planning and performance management. Companies typically establish quarterly and annual 'objetivos' for departments and individuals. The word is heavily used in educational contexts as well, where students are expected to define 'objetivos de aprendizagem' (learning objectives) for their projects and studies.
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