1. In grammar, the noun or noun phrase that receives the action of a transitive verb
In the sentence 'She ate an apple,' 'apple' is the direct object
Na frase 'Ela comeu uma maçã,' 'maçã' é o objetivo direto
2. The primary or immediate goal or aim that is being directly pursued
The objective direct of the campaign is to increase sales
O objetivo direto da campanha é aumentar as vendas