1. To deliberately develop, encourage, or foster a sense of urgency or pressing importance in a situation, project, or among a group of people
The manager decided to nurture urgency among the team members to meet the deadline.
O gerente decidiu cultivar urgência entre os membros da equipe para cumprir o prazo.
2. To create conditions that promote prompt action or immediate attention to a matter
Good marketing campaigns nurture urgency by offering limited-time deals.
As boas campanhas de marketing cultivam urgência oferecendo ofertas por tempo limitado.