normative behavior

[NOR-muh-tiv bih-HAY-vyer]
nounpl: normative behaviors
comportamento normativo
1. Behavior that conforms to social norms, standards, or expectations established by a group or society
In most Western cultures, shaking hands is considered normative behavior when greeting a business colleague.
Na maioria das culturas ocidentais, apertar as mãos é considerado um comportamento normativo ao cumprimentar um colega de negócios.
2. Actions or conduct that are typical, expected, or considered appropriate within a specific social context
Removing shoes before entering a home is normative behavior in Japanese culture.
Tirar os sapatos antes de entrar em uma casa é um comportamento normativo na cultura japonesa.
3. In sociology and psychology, conduct that aligns with established rules, customs, or conventional practices
Normative behavior reinforces social cohesion and allows individuals to function effectively within their communities.
O comportamento normativo reforça a coesão social e permite que os indivíduos funcionem efetivamente em suas comunidades.
The concept of normative behavior is central to both Brazilian and American sociology. In Brazil, there is often tension between individualism and group harmony, making normative behavior context-dependent and fluid. In the USA, normative behavior is frequently tied to meritocratic ideals and legal compliance. Both cultures recognize that normative behavior varies significantly across different social groups, regions, and institutions.
NYC Slang
playing by the rules; doing what's expected
Synonyms / Sinônimos
conventional behaviorsocially acceptable behaviorconformist behaviorstandard behaviorexpected conduct
Antonyms / Antônimos
deviant behaviornon-normative behaviorunconventional behavioraberrant behavioranomalous conduct

Regional Variations

General Brazilian Portuguese
comportamento normativo
Standard term used in academic and social contexts
São Paulo
comportamento normativo / conduta padrão
Both terms are commonly used in urban business and academic settings
Rio de Janeiro
comportamento normativo
Standard usage; may also hear 'jeito normal de agir' colloquially
Portugal
comportamento normativo
Same as Brazilian Portuguese; formal academic and sociological term

Related Words

social normsconformitydeviancecultural standardssocializationbehavioral expectationssocial conventionsinstitutionalized behavior

Related Idioms & Phrases

going with the flow
following the beaten path
fitting in
following suit
toeing the line
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